![]() Historically, dynamic content has been implemented strictly through the use of text or images, and pulled through merge tags or variables via an ESP. In fact, it’s frequently used to create personalized, targeted emails. Dynamic Content in Emailĭynamic content in email is not a new concept. You can also view the full code here and Litmus test results here to see how it displayed across 40+ email clients. ![]() After many brainstorming sessions, we decided to use the common approach of dynamic content, but with a twist. Our goals were twofold: generate interest in the conference and use an innovative-and inspiring-technique in the email to do so. How do we top HTML5 video background technique in email? By using dynamic content: a live Twitter feed.
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